For Immediate Release

Eric Hodson, Sr. Writer, Public Relations
Phone:   913-310-8284
E-mail:  HodsonEricS@JohnDeere.com

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John Deere selects Blasdel Cleaver Schwalbe for PR Activities

KANSAS CITY, Mo. (October 16, 2006) – Blasdel Cleaver Schwalbe (BCS) Communications, LLC, announces that it has been hired to handle various public relations activities for the John Deere Agricultural Division.

“We are excited to be working with the No. 1 brand in agriculture,” says Leigh Ann Cleaver, partner at BCS Communications, Kansas City, Mo. “We look forward to contributing to John Deere’s already strong public relations efforts with our extensive strategic communications and agriculture experience.”

“The partnership with BCS allows us to measure our public relations efforts and look at key opportunities as we launch new technologies that benefit agriculture,” says Barry Nelson, public relations manager at John Deere, Lenexa, Kan.

In addition to category and brand experience, BCS provides a unique approach to marketing communications. “The services they offer, their seasoned professionals and their ‘flat’ structure fits well in our culture,” says Nelson. “We anticipate that the agency will contribute greatly as we move to the future.”

Blasdel Cleaver Schwalbe Communications is a full-service marketing communications company with core competencies in public relations, strategic planning, advertising and direct marketing. The company model is driven by access to senior counsel at all times and utilizes a network of best-in-class partners for creative, research and interactive. Blasdel Cleaver Schwalbe is located in the Crossroads District of Kansas City, Mo., at 1525 Locust Street.

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